Newsletter Growth Blueprint

If you’ve ever dreamed of growing a newsletter people read, share, and rave about, you’re in the right place.

Newsletter Growth Blueprint is your step-by-step guide to building, scaling, and monetising a powerful newsletter from scratch (or taking your existing one to the next level).

Modules:

Module 1: Laying the foundation

• Introduction to the Newsletter Growth Blueprint

• Finding your niche & ideal reader

• Picking the right newsletter platform (Substack, Beehiiv, ConvertKit, etc.)

• Setting clear goals: growth, engagement, or monetisation?

Module 2: Building a strong newsletter

• Crafting a magnetic value proposition

• Naming, branding & positioning your newsletter

• How to design an irresistible signup page

• Creating a welcome sequence that hooks readers

• Structuring your newsletter for readability & retention

Module 3: Content strategy for growth

• Planning a content calendar that converts

• Writing headlines that get opens

• The psychology of great email copy

• Content formats that boost sharing (stories, lists, lessons)

• Balancing value, personality & promotion

Module 4: Growing your subscriber list

• The newsletter growth flywheel

• Lead magnets: How to create high-converting freebies

• Landing page optimisation tactics

• Cross-promotion: Tapping into other audiences

• Using X/LinkedIn/Instagram to drive signups

Module 5: Advanced growth tactics

• Paid ads for newsletter growth (Meta, Google, SparkLoop, etc.)

• Referral programs that actually Work

• Newsletter giveaways & contests

• Sponsorship swaps & creator partnerships

• Programmatic SEO to grow organically

Module 6: Engagement & retention

• Improving open & click rates

• Segmenting your audience for personalisation

• How to turn subscribers into superfans

• Dealing with unsubscribes the right way

• Building a community around your newsletter

Module 7: Monetisation foundations

• When & how to start monetising

• Selling digital products or services via newsletter

• Getting sponsorships for your newsletter

• Paid newsletters: Pros, cons & how to Do It Right

• Affiliate marketing through email

Module 8: Scaling & automation

• Setting up automations to save time

• Hiring freelancers or team help (If needed)

• Repurposing newsletter content for other platforms

• Analyzing your metrics: What to track & why

• Sustainable systems to keep growing

Subscribe today to get full access to this Newsletter Growth Blueprint immediately after the launch (soon to be launched).